The Jaguar rebrand has taken the world by storm—how is it resonating with audiences across social media and mainstream news? Get exclusive access to our Jaguar Rebrand Perception Snapshot Report, a comprehensive look at how the rebrand is being discussed, shared, and perceived across digital platforms.

In this report you will find: 

• Jaguar Rebrand in Figures: Social Media
  Gain insights into the social media buzz with our analysis of key metrics, including posts, comments, hashtags, and engagement levels. We captured data from two critical weeks, November 9-15 and November 16-22, 2024, revealing shifts in sentiment and focus as the news unfolded.
• Mainstream News Mentions
  Track how the Jaguar rebrand was covered by news outlets. Article mentions reached a peak of 839 mentions on November 20, amplifying the conversation as media worldwide picked up the story.
• Top Social Media Topics & Reactions
  Explore the top 100 social media interactions, most discussed themes, and popular emojis that shaped the digital conversation around Jaguar’s new identity. Uncover the underlying sentiments and focal points of this rebrand as expressed by Jaguar fans and critics alike.

Download the Full Snapshot Report to see how social listening can reveal the real voice of your audience.

Master Brand Reputation Management with Proven Strategies

Effective brand reputation management is crucial for sustaining trust and driving business success. Our latest whitepaper, Reputation ROI: Six Steps to Proving the Impact of PR and Marketing offers a comprehensive, step-by-step guide to measuring brand perception, evaluating your strategies, and proving the impact of your PR and marketing efforts.

Why Focus on Brand Reputation Management?

A strong brand reputation is the foundation of trust with your customers, stakeholders, and the market at large. Research shows that 63% of consumers prefer to buy from brands they trust, even if they have to pay more. This whitepaper equips you with the tools to build, manage, and protect this invaluable asset.

Discover the Six-Step Process to Proving the Impact of PR and Marketing

Our whitepaper guides you through a proven six-step process designed to enhance your brand reputation management and measurement efforts:

Step 1: Understand Your Stakeholder Ecosystem: Identify and map the key stakeholders influencing your brand’s reputation.

Step 2: Establish a Measurement Framework: Establish a structured approach to tracking and evaluating your PR and marketing activities.

Step 3: Integrate Metrics that Matter: Focus on the critical metrics directly impacting your brand perception and overall reputation.

Step 4: Evaluate Campaign Effectiveness: Assess the impact of your campaigns with real-time data and social listening tools.

Step 5: Prove ROI with Data: Link your efforts to measurable business outcomes, demonstrating the value of your PR and marketing strategies.

Step 6: Communicate Results to Leadership: Present your findings in a way that aligns with broader business goals, ensuring continued support and investment.

You’ll also Learn More about:

• How to Measure Brand Perception: Learn how to accurately gauge how your brand is viewed across various channels and among different stakeholders.
• Brand Evaluation Process: Understand how to implement a comprehensive measurement framework for your PR and marketing strategies.
• Proving ROI: Discover practical approaches to demonstrating the tangible impact of your brand reputation management efforts.

Case Studies and Success Stories

See how leading brands like TELUS and Meetic Europe have implemented these strategies to transform their brand perception and achieve measurable results.

Please register to download our whitepaper today and take the first step towards a more comprehensive, data-driven approach to managing brand reputation and proving the impact of PR and marketing.

The fashion industry has witnessed seismic shifts over the last 12 months: 

• Increased scrutiny on fast fashion brands due to their environmental impact.
• Established high-street brands facing fierce competition from online giants like Shein and Temu.
• Platforms like Vinted and Depop fuel a consumer shift towards second-hand shopping.

Our media analysis of the fashion industry examines the social media and mainstream media impact of eight leading brands—Temu, H&M, Shein, Zara, Mango, Zalora, Asos, Zalando, and the broader sector. Inside the report, you’ll discover:

• What’s driving fashion brands mention over time: the stories driving critical peaks.
• Leading players dominate the share of voice on social media. 
• Why are sustainability and CSR initiatives only a minor part of online conversations about the fashion industry, and what topics drive consumer interest?
• How the growing second-hand clothing market is influencing global consumer behavior.

Download the full fashion industry media analysis report today and get ahead of the trends!