Whitepapers
2024 US Presidential Election Media Impact Analysis – Sixth Edition
This is the final chapter in our exclusive series of reports capturing the latest trends, breaking news, and buzz across traditional and social media.
In the culmination of our report series, we analyze the strategies, turning points, and media moments that shaped the 2024 presidential election. President-elect Donald Trump achieved a decisive victory, securing 312 electoral votes and the popular vote, while Kamala Harris mounted a determined but ultimately unsuccessful campaign.
Key Highlights:
- Trump’s Campaign: Star-studded rallies, influential endorsements, and viral moments turned the tide.
- Harris’ Campaign: A rapid 107-day effort focusing on pivotal issues like abortion rights, healthcare, and economic reforms.
- The Results: A Republican sweep of the presidency, House, and Senate marks a historic political shift.
Why This Matters:
This report concludes our series of insights into the evolving political and media landscape, highlighting how traditional and social media drove narratives and shaped public perception.
You can access the final report to explore the key strategies, media buzz, and outcomes that defined this landmark election.
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Discover the Impact: Jaguar Rebrand in the Eyes of the Public
The Jaguar rebrand has taken the world by storm—how is it resonating with audiences across social media and mainstream news? Get exclusive access to our Jaguar Rebrand Perception Snapshot Report, a comprehensive look at how the rebrand is being discussed, shared, and perceived across digital platforms.
In this report you will find:
- Jaguar Rebrand in Figures: Social Media
Gain insights into the social media buzz with our analysis of key metrics, including posts, comments, hashtags, and engagement levels. We captured data from two critical weeks, November 9-15 and November 16-22, 2024, revealing shifts in sentiment and focus as the news unfolded. - Mainstream News Mentions
Track how the Jaguar rebrand was covered by news outlets. Article mentions reached a peak of 839 mentions on November 20, amplifying the conversation as media worldwide picked up the story. - Top Social Media Topics & Reactions
Explore the top 100 social media interactions, most discussed themes, and popular emojis that shaped the digital conversation around Jaguar’s new identity. Uncover the underlying sentiments and focal points of this rebrand as expressed by Jaguar fans and critics alike.
Download the Full Snapshot Report to see how social listening can reveal the real voice of your audience.
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Pharmaceutical Industry Scan: Media Analysis & Event Calendar
This essential resource will give you the market intelligence you need to adapt and craft winning PR and marketing strategies as you prepare for 2025.
Our comprehensive pharma report includes:
- Social media trends and topics dominating the industry and specific brands
- Mainstream news coverage analysis
- A focused analysis on the GLP-1 weight loss medication revolution
- List of key journalists in the pharmaceutical sector
- Calendar of upcoming industry events you need to know about
Why this report is essential:
- Understand public perceptions and media narratives
- Identify influential journalists for your PR outreach
- Plan your strategy around major industry events
- Discover emerging trends and conversations around GLP-1 weight loss medications
Key Insights:
- Discover why Pfizer, Merck & Co., and AstraZeneca are the three most mentioned pharma brands across social and mainstream media.
- The COVID-19 aftermath still dominates social media conversations, with treatments and vaccines being the 1st and 3rd most discussed topics.
- GLP-1 weight loss medications are the 2nd most discussed topic on social media, with 6 out of the 15 most-mentioned drugs related to this category.
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Reputation ROI – Proving the Impact of PR and Marketing in Six Steps
Master Brand Reputation Management with Proven Strategies
Effective brand reputation management is crucial for sustaining trust and driving business success. Our latest whitepaper, Reputation ROI: Six Steps to Proving the Impact of PR and Marketing offers a comprehensive, step-by-step guide to measuring brand perception, evaluating your strategies, and proving the impact of your PR and marketing efforts.
Why Focus on Brand Reputation Management?
A strong brand reputation is the foundation of trust with your customers, stakeholders, and the market at large. Research shows that 63% of consumers prefer to buy from brands they trust, even if they have to pay more. This whitepaper equips you with the tools to build, manage, and protect this invaluable asset.
Discover the Six-Step Process to Proving the Impact of PR and Marketing
Our whitepaper guides you through a proven six-step process designed to enhance your brand reputation management and measurement efforts:
Step 1: Understand Your Stakeholder Ecosystem: Identify and map the key stakeholders influencing your brand’s reputation.
Step 2: Establish a Measurement Framework: Establish a structured approach to tracking and evaluating your PR and marketing activities.
Step 3: Integrate Metrics that Matter: Focus on the critical metrics directly impacting your brand perception and overall reputation.
Step 4: Evaluate Campaign Effectiveness: Assess the impact of your campaigns with real-time data and social listening tools.
Step 5: Prove ROI with Data: Link your efforts to measurable business outcomes, demonstrating the value of your PR and marketing strategies.
Step 6: Communicate Results to Leadership: Present your findings in a way that aligns with broader business goals, ensuring continued support and investment.
You’ll also Learn More about:
- How to Measure Brand Perception: Learn how to accurately gauge how your brand is viewed across various channels and among different stakeholders.
- Brand Evaluation Process: Understand how to implement a comprehensive measurement framework for your PR and marketing strategies.
- Proving ROI: Discover practical approaches to demonstrating the tangible impact of your brand reputation management efforts.
Case Studies and Success Stories
See how leading brands like TELUS and Meetic Europe have implemented these strategies to transform their brand perception and achieve measurable results.
Please register to download our whitepaper today and take the first step towards a more comprehensive, data-driven approach to managing brand reputation and proving the impact of PR and marketing.
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Fashion Industry Media Analysis
The fashion industry has witnessed seismic shifts over the last 12 months:
- Increased scrutiny on fast fashion brands due to their environmental impact.
- Established high-street brands facing fierce competition from online giants like Shein and Temu.
- Platforms like Vinted and Depop fuel a consumer shift towards second-hand shopping.
Our media analysis of the fashion industry examines the social media and mainstream media impact of eight leading brands—Temu, H&M, Shein, Zara, Mango, Zalora, Asos, Zalando, and the broader sector. Inside the report, you’ll discover:
- What’s driving fashion brands mention over time: the stories driving critical peaks.
- Leading players dominate the share of voice on social media.
- Why are sustainability and CSR initiatives only a minor part of online conversations about the fashion industry, and what topics drive consumer interest?
- How the growing second-hand clothing market is influencing global consumer behavior.
Download the full fashion industry media analysis report today and get ahead of the trends!
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CEOs and their Brands in the Media: Food & Beverage Industry
A company’s reputation is often influenced by its CEO’s public persona. From crisis management to brand advocacy, CEOs are at the forefront, driving the narratives that define their companies. This quarter, we examined CEOs in the food and beverage industry.
We analyze mainstream news and social media conversations surrounding the top executives of the industry’s biggest players in the second quarter of 2024, consequently covering data from 1 April to 28 June.
Featured CEOs and Brands:
- Alexandre Ricard: Pernod Ricard
- Antoine de Saint-Affrique: Danone
- Debra Crew: Diageo
- Dirk Van de Put: Mondelez International
- Donnie King: Tyson Foods
- George G. Weston: Associated British Foods
- Hugh McGuire: Glanbia
- James Quincey: The Coca-Cola Company
- Matteo Fantacchiotti: Campari
- Rafael Pamias: Grupo Bimbo
- Ramon Laguarta: PepsiCo
- Ulf Mark Schneider: Nestlé
By analyzing social and mainstream media data about each CEO and their brand, we uncover the key topics driving the news and consumer agendas and CEOs’ pivotal role in steering brand reputation.
Inside the Report:
- Media Dominance: Which CEOs are making the most significant impact in mainstream and social media.
- Leading Topics: What’s driving news coverage of CEOs and their brands.
- Controversial Issues: What contentious topics are sparking online activism.
- Media vs. Social Media: Understand the differences in coverage between mainstream news and social media platforms. Who’s dominating where and why?
Complete the form below to access the report on Food & Beverages CEOs and their brand in the media:
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Industry Scan Report: Airlines 2024
Learn about consumer discussions shaping the future across social media and what topics are dominating mainstream news:
- Consumer Opinions and Concerns: Listen to comments and discussions online to better understand what matters most to your audiences.
- Media Trends: Stay informed about the hot airline topics dominating mainstream media. Learn what journalists and influencers are focused on, from safety issues to sustainability initiatives.
- Airline Media Contacts: Enhance your media outreach with our curated list of media contacts, including some lesser-known but influential journalists. This will help you get your stories in front of the right people.
Key Industry Dates: Use our calendar of upcoming industry events and news stories to align your communications plan and showcase your brand effectively.
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Competitive Environmental Intelligence: Winning the Media & Marketing Race
Environmental sustainability has transcended its status as a corporate buzzword to become a guiding principle for PR, communications, and marketing teams; it’s paved the way for a new era of competitiveness with huge financial ramifications.
Companies must now maneuver through the intricacies of climate-related information and strategies to effectively communicate their brand’s message, maintain brand health, and remain competitive in their markets.
Our whitepaper, Competitive Environmental Intelligence: Winning the Media & Marketing Race, delves into the crucial data sets that PR, communications, and marketing teams need to track to understand their competitive landscape and benchmark against to improve media performance and brand perception.
Inside this whitepaper, we explore:
- Key media intelligence data sets should be tracked by PR, communications, and marketing teams to clearly understand their competitive landscape regarding environmental sustainability.
- How to gather these competitive intelligence complex data sets simply and effectively
- This is a competitive environmental intelligence analysis of global energy companies to illustrate the power of mainstream, online, and social media analysis for successful competitive benchmarking.
Don’t miss this opportunity to get the tools you need to better understand your competitive environmental sustainability landscape, benchmark effectively, and elevate your brand’s media performance and perception.
Download your free whitepaper today!
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