Whitepapers
Your 5-Step Guide to Outwitting Your Competitors with Horizon Scanning
As PR, Comms and Marketing teams, you can provide consumer and industry insights that help amplify your brands through horizon scanning. Understanding what’s coming is one of the smartest ways to outwit competition and win business.
By looking strategically ahead, you can decide how to capitalize on the future news agenda, upcoming trends, and changing stakeholder sentiment. The key is to know how to gather this data and act on it. We’re here to help make it simple!
In our latest guide, we’ve defined five cutting-edge horizon scanning tactics to elevate your planning strategies in the coming year. These include:
- How to navigate the horizon for your brand and industry
- Anticipating events that will impact your brand
- How to identify emerging industry and consumer trends
- Discovering what’s new with stakeholders and consumers
- Predicting potential crises ahead of time
- And more!
Inside, you can access our key tips for making data-driven decisions and how to use insights from your horizon scanning efforts to boost your comms value and competitive edge.
If you want to improve the effectiveness of your insights, monitoring and planning tools (or discover new features) get your copy of our guide now: ‘5 Cutting-Edge Horizon Scanning Tactics to Outshine Your Competition’
Team
Onclusive
2024 US Presidential Election Media Impact Analysis – 2nd Edition
As the 2024 US Election approaches, we’re thrilled to share our second report. This detailed analysis dives into how the media covers election candidates and the key issues shaping this important time. Using advanced media analysis and social listening tech, our experts turn data into insights, offering you a deep and impartial look at how the election cycle is unfolding across both traditional and social media platforms.
Inside our second report, you’ll discover:
- Who’s getting the most attention in national media and why
- What topics are getting the most coverage in key primary states
- How the media is covering energy and environmental issues and its impact
- Trends in social media discussions about candidates and important issues
- A preview of upcoming events related to candidates and key election topics
Team
Onclusive
CEO Index Report Q4
In this quarter’s CEO Index report, we look back at Q4 2023 and uncover which CEOs in the UK, US, and Europe stood out in the media and why.
Some key points inside the report:
- Mark Zuckerberg, the CEO of Meta, ascended to the top spot on the US leaderboard when he rejected a proposal to prohibit filters simulating plastic surgery. This decision came amidst concerns about the online safety of teenagers. And the launch of Threads only boosted that.
- Globally, Banking and Finance re-emerged as the most prominent business sector by CEO media mentions, growing by 42% and surpassing the volume of last quarter’s leader (Information Technology).
- Sectors such as Pharmaceuticals & Healthcare and Aerospace & Defence also saw media mentions of their leaders increase, while several other ones saw declines this quarter
Team
Onclusive
Proving Communications Value with Robust Measurement & Analysis this AMEC Measurement Month
Accurately tracking and evaluating earned media coverage is crucial for PR and comms teams who want to build strong campaigns that resonate and demonstrate a strong ROI. But it can be challenging to attribute specific outcomes directly to PR activities, especially in an environment where multiple factors contribute to overall performance.
To be successful in proving PR and comms value, you must deliver tangible insights that define, track, and prove the success of your strategies and campaigns against corporate objectives. How do you build a strong measurement strategy that can support this objective?
In recognition of AMEC Measurement Month, we’ve created a 101 guide to simplify PR and comms measurement. We cover:
- How to get started on your measurement & analysis journey
- How to build a measurement framework in five steps
- Using data rich insights to drive stakeholder engagement and comms strategy
- Measuring tactical success and strategic narratives
- Proving your impact with social listening
You’ll also hear directly from our insights experts who share their tips for measurement success.
Team
Onclusive
Unlock Your Strategic Advantage with AP Planner: A Year of News Agendas at Your Fingertips
In the fast-paced world of media and communication, staying ahead of the game is essential for any business or organization. It’s all about being in the right place at the right time, delivering the right message to your audience.But how can you anticipate what’s going to happen in the coming months and tailor your communication strategies accordingly? The answer is AP Planner, your ultimate tool for forward-thinking planning.AP Planner is the compass that helps you navigate the ever-evolving media landscape. It’s not just a tool; it’s your strategic advantage, giving you immediate access to a wealth of information about upcoming events and announcements, both on a global and national scale.With a scope of 12 months ahead and spanning 150 categories, AP Planner covers it all: from geopolitical news and public affairs, culture, entertainment, and lifestyle, to trade and consumer conferences, anniversaries, and awareness days.Unlock Your Free Calendar for key dates in 2024:Ready to supercharge your communication strategies? We’re excited to offer you a free complete news agenda for the next 12 months! Simply fill out the form below, and you’ll gain immediate access to a treasure trove of information that will transform the way you plan your media actions.
Team
Onclusive
2024 US Presidential Election Media Impact Analysis Report
As the world prepares for the US Election 2024, we’re excited to bring you our first quarterly report which analyses media coverage of the election candidates and prominent issues shaping this pivotal election cycle. Using our cutting-edge media analysis and social listening technology, our expert analysts transform data into knowledge – bringing you in-depth, impartial insights about how the election cycle is playing out across mainstream and social media.
Inside our first report you’ll discover:
- Which candidates are dominating the national media discussion and why
- Key issues impacting Primary State media coverage
- Media coverage and impact in relation to energy and the environment
- Social media conversation trends surrounding candidates and important issues
- Upcoming events relating to candidates and issues covered in the 2024 election
Team
Onclusive
CEO Index Report: Q3
In the era of 24/7 news cycles and instant social media updates, CEOs wield unprecedented influence over brand perception. Their actions, statements, and public appearances can either bolster or jeopardize the reputation of an organization. Understanding the intricacies of earned media mentions is not just a strategic advantage; it’s a necessity for forward-thinking PR and Comms professionals.
Onclusive’s CEO Index dashboard measures, analyses, and compares earned media coverage about the world’s top CEOs from the US and Europe’s biggest listed companies – all these insights feed into our quarterly comparative reports which you can access now!
Inside our latest CEO Index report for Q3, you’ll uncover:
- Which CEO had the greatest impact score globally and within their region
- Which sectors and countries had the most talked about CEOs in the media
- What themes were most widely discussed in relation to CEOs
- Which CEOs made the biggest impact on a global and national scale
- How CEOs in the Automotive sector compare in terms of coverage
- How CEOs faired when mentioned alongside the theme of ‘Regulation’
Download to understand how the biggest names in your sector are performing and why.
Team
Onclusive
Proving the Value of PR in 2024: 7 Metrics that Will Matter
While arguably, some traditional measurement approaches like Advertising Value Equivalents still hold relevance, the PR and comms industry is witnessing a growing demand for quantifiable metrics that clearly demonstrate the return on investment for PR teams and their campaigns.
Additionally, as more communication leaders are rightfully securing seats at the C-Suite table, the business impact of PR and communication efforts is coming under intensified scrutiny.
So, in 2024, communications leaders and their teams must continuously showcase their value, whether its through attributing sales revenue directly to campaigns, driving website traffic, or effectively showing how a crisis was managed.
Inside the whitepaper you’ll discover:
- The Future of PR Measurement: Uncover strategies, tools, and innovations that are reshaping the PR landscape.
- Proving PR’s Value: Learn how to showcase your PR impact on the bottom line and secure additional resources.
- 7 PR Metrics for 2024: Get ahead of the competition by focusing on the metrics that truly matter.
- Success Story: Learn how IHG® Hotels & Resorts uses data-driven PR can drive extraordinary results.
In a world where PR success is now defined by data-driven insights, this whitepaper is your roadmap to staying relevant and thriving.
Team
Onclusive