Whitepapers
CRISIS COMMUNICATIONS: PREPARATION AND MANAGEMENT ESSENTIALS
While a corporate crisis can be one of the most difficult situations for PR pros to navigate, every company and every communications team must be prepared to handle one at any moment. Crises require rapid, carefully thought out and consistent response across channels. A crisis situation can disrupt operations, damage reputations, destroy shareholder value, and trigger other threats.
However, if you have the proper crisis management plan in place, it is easier to effectively manage a crisis and protect your brand reputation, ultimately safeguarding your entire organization.
Download this whitepaper to read about:
- Actionable steps to prepare for a PR crisis
- “Dos” and “Don’ts” during a PR crisis
- How to move on from a PR crisis through reflecting on outcomes and data analysis
Team
Onclusive
PR ATTRIBUTION™ 101
Without the ability to measure the bottom line impact of PR, communicators only know the amount and scale of media coverage they are getting about their brand. For communications professionals to continue to have a seat at the table, optimize their strategy in alignment with overall business and marketing objectives, and get the credit they deserve and the resources they need, knowing how earned, owned and newswire content drives actual business outcomes has become a necessity rather than a luxury.
However, if it was easy, everyone would be doing it. Truly understanding the customer journey from PR through to an engagement with a brand has been a tough challenge that few technologies address.
Until now.
In this PR Attribution™ deep dive, you’ll learn how to:
- Understand the business impact of your efforts.
- Align with business goals that matter to your leadership.
- Gain C-Suite buy-in for PR initiatives and resources needed to drive them.
- Find tools and technologies that support your efforts.
- Effectively outline, implement and use a PR impact measurement strategy.
Team
Onclusive