Whitepapers

Unlock Insights with Our Latest Insurance Industry Scan Report

Discover the pulse of the insurance landscape with our social listening analysis of nine leading global insurance brands:  

  • Allianz 
  • AxA
  • Aviva 
  • Prudential 
  • Generali 
  • MAPFRE 
  • Mutua Madrileña 
  • AIA Group 
  • Crédit Agricole Assurances 

Dive into our report to unveil invaluable insights shaping the future of these brands and the broader insurance sector and enhance your journalist outreach:  

  • Identify the most buzzworthy organizations  
  • Explore the topics and trends fuelling online discussions for each brand  
  • Gain insight into the key concerns and interests of policyholders  
  • Discover the top 15 influential voices discussing insurance brands on X (formerly Twitter)  
  • Access a curated list of essential journalists to enhance your media outreach. 
  • Stay ahead of the curve with upcoming news stories and industry events to effectively align your PR, Communications, and Marketing strategies.  

Elevate your understanding of the evolving insurance landscape by downloading the report now.  

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International Women’s Day: A Social & Online Media Data Analysis

On Friday, 8 March 2023, the world celebrates International Women’s Day (IWD). This year’s theme is #InspireInclusion, which “emphasizes the importance of diversity and empowerment in all aspects of society.” The campaign theme encourages everyone to champion inclusion in IWD 2024 and beyond. 

Our data snapshot shows how the run up to IWD has sparked significant discussion, with four million more social media mentions than last year and two million more people speaking about #InternationalWomensDay 

In recent weeks, we’ve also seen topics related to women’s rights and equality go viral. Content like Georgia Ball’s golfing mansplaining video saw peak engagement in February across TikTok, Instagram, Facebook, & X (Formally Twitter), and mainstream news such as CNN in the US. 

Download our data snapshot to discover:

  • How the conversation around ‘Mansplaining’ grew in the lead up to IWD
  • The most popular hashtags about IWD
  • A special highlight on Iran and the fight against women’s rights violations
  • Top global and local influencers
  • How the discussion around IWD has grown

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Industry Scan Report: Banking

Our February social listening report hones in on five of the biggest global brands in the Banking Industry:  

  • Bank of America 
  • HSBC 
  • Barclays 
  • Santander 
  • BNP Paribas 

Inside the report, you’ll discover valuable social listening insights from the last 12 months, including: 

  • Which bank is dominating social media conversation and why 
  • The main drivers of social media conversation surrounding these brands 
  • The top 10 hashtags associated with each brand 
  • Top media sources creating social commentary about the banking industry on X 

We also share a comprehensive list of important March – April events and top stories in the international banking calendar to help you successfully align your PR, Marketing, and Comms activities. 

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Your 5-Step Guide to Outwitting Your Competitors with Horizon Scanning

As PR, Comms and Marketing teams, you can provide consumer and industry insights that help amplify your brands through horizon scanning. Understanding what’s coming is one of the smartest ways to outwit competition and win business. 

 

By looking strategically ahead, you can decide how to capitalize on the future news agenda, upcoming trends, and changing stakeholder sentiment. The key is to know how to gather this data and act on it. We’re here to help make it simple!

 

In our latest guide, we’ve defined five cutting-edge horizon scanning tactics to elevate your planning strategies in the coming year. These include:  

  • How to navigate the horizon for your brand and industry   
  • Anticipating events that will impact your brand   
  • How to identify emerging industry and consumer trends 
  • Discovering what’s new with stakeholders and consumers 
  • Predicting potential crises ahead of time   
  • And more! 

 

Inside, you can access our key tips for making data-driven decisions and how to use insights from your horizon scanning efforts to boost your comms value and competitive edge. 

If you want to improve the effectiveness of your insights, monitoring and planning tools (or discover new features) get your copy of our guide now: ‘5 Cutting-Edge Horizon Scanning Tactics to Outshine Your Competition’ 

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2024 US Presidential Election Media Impact Analysis – 2nd Edition

As the 2024 US Election approaches, we’re thrilled to share our second report. This detailed analysis dives into how the media covers election candidates and the key issues shaping this important time. Using advanced media analysis and social listening tech, our experts turn data into insights, offering you a deep and impartial look at how the election cycle is unfolding across both traditional and social media platforms.

Inside our second report, you’ll discover:

  • Who’s getting the most attention in national media and why
  • What topics are getting the most coverage in key primary states
  • How the media is covering energy and environmental issues and its impact
  • Trends in social media discussions about candidates and important issues
  • A preview of upcoming events related to candidates and key election topics

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CEO Index Report Q4

In this quarter’s CEO Index report, we look back at Q4 2023 and uncover which CEOs in the UK, US, and Europe stood out in the media and why.

 

Some key points inside the report: 

 

  • Mark Zuckerberg, the CEO of Meta, ascended to the top spot on the US leaderboard when he rejected a proposal to prohibit filters simulating plastic surgery. This decision came amidst concerns about the online safety of teenagers. And the launch of Threads only boosted that.
  • Globally, Banking and Finance re-emerged as the most prominent business sector by CEO media mentions, growing by 42% and surpassing the volume of last quarter’s leader (Information Technology).
  • Sectors such as Pharmaceuticals & Healthcare and Aerospace & Defence also saw media mentions of their leaders increase, while several other ones saw declines this quarter

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Proving Communications Value with Robust Measurement & Analysis this AMEC Measurement Month

Accurately tracking and evaluating earned media coverage is crucial for PR and comms teams who want to build strong campaigns that resonate and demonstrate a strong ROI. But it can be challenging to attribute specific outcomes directly to PR activities, especially in an environment where multiple factors contribute to overall performance. 

 

To be successful in proving PR and comms value, you must deliver tangible insights that define, track, and prove the success of your strategies and campaigns against corporate objectives. How do you build a strong measurement strategy that can support this objective? 

 

In recognition of AMEC Measurement Month, we’ve created a 101 guide to simplify PR and comms measurement. We cover:  

  • How to get started on your measurement & analysis journey 
  • How to build a measurement framework in five steps 
  • Using data rich insights to drive stakeholder engagement and comms strategy 
  • Measuring tactical success and strategic narratives 
  • Proving your impact with social listening 

 

You’ll also hear directly from our insights experts who share their tips for measurement success. 

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Unlock Your Strategic Advantage with AP Planner: A Year of News Agendas at Your Fingertips

In the fast-paced world of media and communication, staying ahead of the game is essential for any business or organization. It’s all about being in the right place at the right time, delivering the right message to your audience.But how can you anticipate what’s going to happen in the coming months and tailor your communication strategies accordingly? The answer is AP Planner, your ultimate tool for forward-thinking planning.AP Planner is the compass that helps you navigate the ever-evolving media landscape. It’s not just a tool; it’s your strategic advantage, giving you immediate access to a wealth of information about upcoming events and announcements, both on a global and national scale.With a scope of 12 months ahead and spanning 150 categories, AP Planner covers it all: from geopolitical news and public affairs, culture, entertainment, and lifestyle, to trade and consumer conferences, anniversaries, and awareness days.Unlock Your Free Calendar for key dates in 2024:Ready to supercharge your communication strategies? We’re excited to offer you a free complete news agenda for the next 12 months! Simply fill out the form below, and you’ll gain immediate access to a treasure trove of information that will transform the way you plan your media actions.

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