Whitepapers
CEO Index Report: Q2
Dive into the earned media perfomance of the world’s top CEOs across the US and Europe. Our quarterly CEO Index report identifies which leaders are making the biggest media impact and why. Their earned media coverage not only affects their personal brands, but also defines the public’s perception of their companies – ultimately impacting corporate reputation.
The data in this report is pulled from Onclusive’s CEO Index: a dashboard that measures, analyses, and compares earned media coverage of leading CEOs across the US and Europe.
This quarter’s report sheds light on the global CEO landscape from April – June 2023. Identify who’s making the most impact in each sector, market, and on a global scale.
- Which sectors and countries had the most talked about CEOs in the media,
- What themes were most widely discussed in relation to CEOs,
- How US-based companies and CEOs performed in comparison to one another,
- Which CEOs made the biggest impact on a global and national scale,
- How CEOs in the ‘Consumer Goods’ Sector performed,
- Which CEOs had the greatest impact in relation to ‘Innovation’
Download the report to access key data insights on the biggest names in your sector.
Team
Onclusive
Social Media the PR Way – Enhance Your Strategy with Social Listening
Social media listening is fast becoming an essential part of the PR and Comms toolkit. Yes, that’s right, it’s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.
Onclusive and Digimind – now part of the same company – have joined forces to shine a light on the impact of using social media in your PR strategy and give you AI enhanced tools to execute that strategy.
What can social media do for you in PR?
- Show how global events are impacting your audience (and changing the opinions of that audience),
- Gives you valuable channels to share content through,
- Identify journalists and media contacts to approach with press releases,
- Predict an oncoming PR crisis by listening to how people are talking about your brand,
- Provide insights about a brand’s different audiences and drivers of sentiment.
Ultimately, social media helps you improve the impact of your PR and communications activity.
Download our guide for data insights on the most popluar social media platforms for PR and learn how to enhance your comms strategy with social listening tools.
Team
Onclusive
CEO Index Report
CEOs of the world’s biggest listed companies have become powerful, personal brands; particularly those who are vocal in the public domain. For these leaders, everything they say and how they behave not only defines the public’s perception of them, but the reputations of the organisations they lead to.
With interest in global business leaders at an all-time high, Onclusive has launched the CEO Index: a dashboard that measures, analyses, and compares earned media coverage about the world’s top CEOs from the US and Europe’s biggest listed companies.
Inside our first CEO Index quarterly report, we look at who’s been making the biggest media impact in 2023 so far.
You’ll uncover:
- Which sectors and countries had the most talked about CEOs in the media,
- Which countries’ media had the greatest share of voice,
- What themes were most widely discussed in relation to CEOs,
- Which CEOs made the biggest impact on a global and national scale,
- How CEOs in the [INSERT SPOTLIGHT SECTOR] performed,
- Which CEOs had the greatest impact in relation to [INSERT SOPTLIGHT THEME]
This tells an interesting story of the global CEO landscape during the first three months of 2023; identifying who’s making the most impact in each sector, market, and on a global scale.
Download to understand what’s driving engagement, how the biggest names in your sector are performing, and how you could do the same to maximise and enhance the profile of your CEO and brand.
Team
Onclusive
CEO Index Report
CEOs of the world’s biggest listed companies have become powerful, personal brands; particularly those who are vocal in the public domain. For these leaders, everything they say and how they behave not only defines the public’s perception of them, but the reputations of the organizations they lead to.
With interest in global business leaders at an all-time high, Onclusive has launched the CEO Index: a dashboard that measures, analyses, and compares earned media coverage about the world’s top CEOs from the US and Europe’s biggest listed companies.
Inside our first CEO Index quarterly report, we look at who’s been making the biggest media impact in 2023 so far.
You’ll uncover:
- Which sectors and countries had the most talked about CEOs in the media,
- Which countries’ media had the greatest share of voice,
- What themes were most widely discussed in relation to CEOs,
- Which CEOs made the biggest impact on a global and national scale,
- How CEOs in the ‘Energy & Utilities’ Sector performed,
- Which CEOs had the greatest impact in relation to ‘Leadership’
This tells an interesting story of the global CEO landscape during the first three months of 2023; identifying who’s making the most impact in each sector, market, and on a global scale.
Download to understand what’s driving engagement, how the biggest names in your sector are performing, and how you could do the same to maximize and enhance the profile of your CEO and brand.
Team
Onclusive
Team
Onclusive
Building brand reputation in an era of greenwashing backlash
Environmental sustainability has become a central part of corporate planning, comms strategy, and the media landscape. Brands are under growing pressure to publicly communicate the environmental impact they’re making on the planet and people. But as our recent data analysis shows, public and media discussion and scrutiny of this topic is increasing every year, leaving PR and comms pros nervous about how to communicate their environmental sustainability goals and initiatives.
So, a key question that executives and their comms teams are asking is: how do we talk about our environmental plans and initiatives while avoiding greenwashing backlash?
If you’re a comms professional, this whitepaper is for you. Inside you’ll discover:
- How discussions of greenwashing are evolving – with our latest media analysis.
- The changing landscape of corporate environmental sustainability and how that’s impacted your roles as comms pros.
- Best practices to help you successfully communicate your brand’s environmental sustainability and build a strong reputation in an era of increased greenwashing scrutiny.
Team
Onclusive
Building brand reputation in an era of greenwashing backlash
Environmental sustainability has become a central part of corporate planning, comms strategy, and the media landscape. Brands are under growing pressure to publicly communicate the environmental impact they’re making on the planet and people. But as our recent data analysis shows, public and media discussion and scrutiny of this topic is increasing every year, leaving PR and comms pros nervous about how to communicate their environmental sustainability goals and initiatives.
So, a key question that executives and their comms teams are asking is: how do we talk about our environmental plans and initiatives while avoiding greenwashing backlash?
If you’re a comms professional, this whitepaper is for you. Inside you’ll discover:
- How discussions of greenwashing are evolving – with our latest media analysis.
- The changing landscape of corporate environmental sustainability and how that’s impacted your roles as comms pros.
- Best practices to help you successfully communicate your brand’s environmental sustainability and build a strong reputation in an era of increased greenwashing scrutiny.
Team
Onclusive
Measuring Up To Marketing Whitepaper
It’s a new era for both public relations and marketing. Going digital, downsizing of traditional media, and a growing number of social media platforms, influencers and bloggers have created major shifts in how we operate. At the same time, today’s consumers expect seamless, consistent experiences from brands they choose to buy from and be loyal to.
Now more than ever, there is a need for increased collaboration between marketing and PR to create and sustain continuity in brand messaging and customer experience. However, PR is still struggling with uncertainty around measuring its value and integrating these measurements with the marketing and business success metrics.
The download of our whitepaper, “Measuring UP to Marketing” is available for you here. This document provides valuable insights on how best practices from both marketing and PR can be aligned with your company’s business goals.
Team
Onclusive