Whitepapers
Proving Communications Value with Robust Measurement & Analysis this AMEC Measurement Month
Accurately tracking and evaluating earned media coverage is crucial for PR and comms teams who want to build strong campaigns that resonate and demonstrate a strong ROI. But it can be challenging to attribute specific outcomes directly to PR activities, especially in an environment where multiple factors contribute to overall performance.
To be successful in proving PR and comms value, you must deliver tangible insights that define, track, and prove the success of your strategies and campaigns against corporate objectives. How do you build a strong measurement strategy that can support this objective?
In recognition of AMEC Measurement Month, we’ve created a 101 guide to simplify PR and comms measurement. We cover:
- How to get started on your measurement & analysis journey
- How to build a measurement framework in five steps
- Using data rich insights to drive stakeholder engagement and comms strategy
- Measuring tactical success and strategic narratives
- Proving your impact with social listening
You’ll also hear directly from our insights experts who share their tips for measurement success.
Team
Onclusive
Unlock Your Strategic Advantage with AP Planner: A Year of News Agendas at Your Fingertips
In the fast-paced world of media and communication, staying ahead of the game is essential for any business or organization. It’s all about being in the right place at the right time, delivering the right message to your audience.But how can you anticipate what’s going to happen in the coming months and tailor your communication strategies accordingly? The answer is AP Planner, your ultimate tool for forward-thinking planning.AP Planner is the compass that helps you navigate the ever-evolving media landscape. It’s not just a tool; it’s your strategic advantage, giving you immediate access to a wealth of information about upcoming events and announcements, both on a global and national scale.With a scope of 12 months ahead and spanning 150 categories, AP Planner covers it all: from geopolitical news and public affairs, culture, entertainment, and lifestyle, to trade and consumer conferences, anniversaries, and awareness days.Unlock Your Free Calendar for key dates in 2024:Ready to supercharge your communication strategies? We’re excited to offer you a free complete news agenda for the next 12 months! Simply fill out the form below, and you’ll gain immediate access to a treasure trove of information that will transform the way you plan your media actions.
Team
Onclusive
2024 US Presidential Election Media Impact Analysis Report
As the world prepares for the US Election 2024, we’re excited to bring you our first quarterly report which analyses media coverage of the election candidates and prominent issues shaping this pivotal election cycle. Using our cutting-edge media analysis and social listening technology, our expert analysts transform data into knowledge – bringing you in-depth, impartial insights about how the election cycle is playing out across mainstream and social media.
Inside our first report you’ll discover:
- Which candidates are dominating the national media discussion and why
- Key issues impacting Primary State media coverage
- Media coverage and impact in relation to energy and the environment
- Social media conversation trends surrounding candidates and important issues
- Upcoming events relating to candidates and issues covered in the 2024 election
Team
Onclusive
CEO Index Report: Q3
In the era of 24/7 news cycles and instant social media updates, CEOs wield unprecedented influence over brand perception. Their actions, statements, and public appearances can either bolster or jeopardize the reputation of an organization. Understanding the intricacies of earned media mentions is not just a strategic advantage; it’s a necessity for forward-thinking PR and Comms professionals.
Onclusive’s CEO Index dashboard measures, analyses, and compares earned media coverage about the world’s top CEOs from the US and Europe’s biggest listed companies – all these insights feed into our quarterly comparative reports which you can access now!
Inside our latest CEO Index report for Q3, you’ll uncover:
- Which CEO had the greatest impact score globally and within their region
- Which sectors and countries had the most talked about CEOs in the media
- What themes were most widely discussed in relation to CEOs
- Which CEOs made the biggest impact on a global and national scale
- How CEOs in the Automotive sector compare in terms of coverage
- How CEOs faired when mentioned alongside the theme of ‘Regulation’
Download to understand how the biggest names in your sector are performing and why.
Team
Onclusive
Proving the Value of PR in 2024: 7 Metrics that Will Matter
While arguably, some traditional measurement approaches like Advertising Value Equivalents still hold relevance, the PR and comms industry is witnessing a growing demand for quantifiable metrics that clearly demonstrate the return on investment for PR teams and their campaigns.
Additionally, as more communication leaders are rightfully securing seats at the C-Suite table, the business impact of PR and communication efforts is coming under intensified scrutiny.
So, in 2024, communications leaders and their teams must continuously showcase their value, whether its through attributing sales revenue directly to campaigns, driving website traffic, or effectively showing how a crisis was managed.
Inside the whitepaper you’ll discover:
- The Future of PR Measurement: Uncover strategies, tools, and innovations that are reshaping the PR landscape.
- Proving PR’s Value: Learn how to showcase your PR impact on the bottom line and secure additional resources.
- 7 PR Metrics for 2024: Get ahead of the competition by focusing on the metrics that truly matter.
- Success Story: Learn how IHG® Hotels & Resorts uses data-driven PR can drive extraordinary results.
In a world where PR success is now defined by data-driven insights, this whitepaper is your roadmap to staying relevant and thriving.
Team
Onclusive
CEO Index Report: Q3
In the era of 24/7 news cycles and instant social media updates, CEOs wield unprecedented influence over brand perception. Their actions, statements, and public appearances can either bolster or jeopardize the reputation of an organization. Understanding the intricacies of earned media mentions is not just a strategic advantage; it’s a necessity for forward-thinking PR and Comms professionals.
Onclusive’s CEO Index dashboard measures, analyses, and compares earned media coverage about the world’s top CEOs from the US and Europe’s biggest listed companies – all these insights feed into our quarterly comparative reports which you can access now!
Inside our latest CEO Index report for Q3, you’ll uncover:
- Which CEO had the greatest impact score globally and within their region
- Which sectors and countries had the most talked about CEOs in the media
- What themes were most widely discussed in relation to CEOs
- Which CEOs made the biggest impact on a global and national scale
- How CEOs in the Automotive sector compare in terms of coverage
- How CEOs faired when mentioned alongside the theme of ‘Regulation’
Download to understand how the biggest names in your sector are performing and why.
Team
Onclusive
What Makes Journalists Tick? Six Media Relations Rules to Live by
With newsrooms downsizing, new technology and AI shaping the future of storytelling, and ever-evolving social media platforms to adjust to, the world of journalism is shifting again. Meaning that journalists have less patience than ever for PR pitches that don’t hit the mark or media relations teams that aren’t responsive to their immediate needs.
However, the good news is that a large majority of journalists still see the value that PR plays. The current media climate allows plenty of opportunity for those who understand the principles of newsworthy storytelling and can be depended on to deliver timely, accurate information.
See more inside this guide.
Team
Onclusive
Get Ahead of a PR Crisis: 7 Social Listening Best Practices
Social media enables conversations and opinions to spread like wildfire. A single incident can prove detrimental to a brand in a matter of minutes – not just in terms of brand perception but also sales – and be remembered for years to come. A modern-day PR Crisis has become even more difficult to manage as channels of communication have evolved and changed.
With intelligent social media monitoring and listening technology, PR, Comms, and Crisis management teams have the tools they need to understand who’s talking about their brands, what they’re saying, where they’re saying it, and the sentiment behind it. Armed with this knowledge, brands can understand and get ahead of a potential crisis and act before it gains momentum.
Our Guide ‘Get Ahead of a PR Crisis: 7 Social Listening Best Practices’ shows you how to:
#1: Identify & Monitor Potential Sources & Stakeholders, including Organizational Leaders
#2: Monitor & Benchmark beyond Your Sector
#3: Define KPIs & Set Customized Monitoring Alerts
#4: Determine the types of Deliverables, their KPIs, & their Frequencies
#5: Evaluate the Severity of Your Brand “Crisis”
#6: Measure the Impact of a Crisis on Earned Media, Owned Media, & Google Search
#7: Analyze Data & Share Information
You’ll also glean insights into how social listening has helped our clients to respond in potential crisis situations.
Download Get Ahead of a PR Crisis: 7 Social Listening Best Practices now to keep your brands ahead of any incoming crisis.
Team
Onclusive